The Clawdia Sunglasses

Branding, Packaging, Apparel

Branding and packaging for Pit Viper’s cat eye sunglasses, The Clawdia.

Final Design

Case Study +

The Clawdia logo is a stylized hand drawn 3D block letter, with rough starbursts surrounding the main logotype. The logo was drawn with a ball-point pen on copy paper, and scanned to create a digital version that could be modified with color.

The hand-drawn aesthetic within this logo is a key feature in giving The Clawdia a DIY middle school feel.

The main graphic designed for this product is a cat collage made to mimic something you would see on the cover of a 6th graders middle school folder.

The middle school notebook theme is carried through to the packaging, where there are many collage style elements overlaid on tie-dye background to give a feel of calming chaos